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Case Studies

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Life Sciences

 

          There are very few industries we haven’t worked in, but we would have to admit we do come up against a new one every so often. Not that this discourages us in the slightest of course.

          Here is an example of a client that provides an incredibly unique and ground breaking service. Just because it’s never been marketed before, doesn’t mean it can’t be.

          This client gave us two objectives, to get their service into Harley Street, and also to set appointments with medical companies that would be in the UAE for an international medical exhibition. Private clinics and healthcare providers were the name of the game here.

          As ever we were dealing with a company that knew about their own product and service, but were novices in marketing it to new businesses. Once again it fell to us to compile a database based on the criteria and conditions set out by our client.

          Our Senior Account Executive handling this project showed remarkable dedication, even working from home when too ill to get into the office, and averaged at least one sales appointment a day, though usually more. It’s not the level of dedication we expect from our telemarketers. They just seem to give it anyway.

          During this project we successfully promoted this brand new company and managed to develop not just their national, but international presence. And of course, we got them into Harley Street.

 

 

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